total customer experience
- total customer experience
марк. общее впечатление клиента
Total customer experience encompasses how the product or service performs in the marketplace, how it is obtained, the capability of channel members to provide products in a timely and efficient manner, how customer service is delivered, and what type of social impact the firm makes in the community it inhabits. — Общее впечатление клиента включает то, как продукт или услуга представлены на рынке, как их можно приобрести, насколько способны участников канала распределения доставлять продукт удобно и вовремя, как осуществляется обслуживание клиентов и какое воздействие оказывает фирма на сообщество вокруг себя.
Англо-русский экономический словарь.
Смотреть что такое "total customer experience" в других словарях:
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